6 picks for eco-friendly gear

Do your part for Mother Nature by buying products that are as good for the earth as they are at what they do

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Patagonia Updraft ($320)

Last Black Friday, Patagonia placed an ad in the New York Times telling consumers "Don't buy this jacket." This ad, part of the company's push for a more sustainable world, became famous. Patagonia advocates buying only what you need and ensuring their products are multi-purpose and high quality. So if you like what Patagonia preaches and are in the market for a new shell, consider the Updraft, made from superlight Gore-Tex Paclite and backed by a solid guarantee. With a metro look (funky chest pocket, clean style, and storable hood) you won't feel like an outdoor geek walking to work, but it packs all the waterproof and breathable punch of any Gore-Tex shell.
More info: Patagonia