A New Chapter for Explore Starts September 1
For 45 years, explore magazine has inspired Canadians to get outside, to paddle, hike, camp and discover more of the country we call home. To mark this milestone anniversary, explore is taking that mission beyond the page, screen or podcast with our first ever technical apparel collaboration.
Created with the beloved Canadian outdoor apparel company Northern Sun, the limited-edition Explore x Northern Sun collection is designed for the environments Canadians actually explore, from the rainy trailheads of Vancouver to the windswept coast of New Brunswick.
“It’s a great privilege to partner with Northern Sun on Explore’s first-ever technical apparel line,” says explore’s president and publisher David Webb. “We’re both proud Canadian companies with strongly aligned values, and marking Explore’s 45th anniversary with this premium, limited edition apparel lineup just felt right.”
The collection includes three outdoor essentials: an RDS-certified down puffy, a PFC-free waterproof-breathable shell and a PFC-free Sherpa fleece. Designed in Canada and sustainably produced, these pieces are built to handle the dynamic conditions of Canada while remaining versatile enough for everyday outings.
For Northern Sun, the partnership is a natural fit. “At Northern Sun, we believe getting outside and exploring this country is an essential part of being Canadian. It makes life better in just about every way,” says Jason Crowley, founder of Northern Sun. “explore magazine has spent 45 years helping Canadians discover what’s out there and how to make the most of it, and that’s a mission we’re proud to share.”
It all begins with one shared belief: gear made to be worn and used often and taken wherever the next adventure leads. Crowley shares, “explore has lived on the coffee table at our family cottage for as long as I can remember so seeing our gear in its pages, and partnering with such a longtime advocate for Canada and the outdoors, is genuinely special.
The Explore × Northern Sun collection officially goes on sale September 1, with limited quantities available. Those who join the pre-sale list will get early access, exclusive discounts for the first 48 hours and a special purchase prize before the collection is released more broadly.
“I’m so excited for Canadians to see our exclusive lineup of waterproof-breathable shells, RDS-certified down jackets and cozy Sherpa fleece,” says Webb. “It’s designed in Canada, sustainably produced and ready to tackle the toughest weather our country can offer.”
Sign up for the pre-sale list and be among the first to gear up this fall.
