Founded in 1981, Explore™ has grown from a grassroots provincial periodical to Canada’s most-read and most-awarded outdoor adventure magazine over the past 45 years.
Today, Explore™ is an independent Canadian publisher with offices in Vancouver, British Columbia, and Winnipeg, Manitoba. We are the only national outdoor adventure magazine in Canada—covering hiking, camping, paddling, cycling, snowsports and more.
We’re proud to be the voice of Canada’s outdoor community, through our award-winning print magazine, high-traffic website, engaging social media outlets, wide-reaching email newsletter and informative podcast. We’re proud to the be the best-selling magazine in our category on Canadian newsstands. We’re proud to be the one-and-only Explore™.
Explore™ is a registered trademark of Explore Outdoor Media Inc.
62,000+
PRINT READERSHIP
127,000+
PAGE VIEWS
PER MONTH
200+
MEDIA AWARDS &
NOMINATIONS
#1
NEWSSTAND
PERFORMER
IN CATEGORY
COMMUNITY
At the heart of our brand, you’ll find Explore™ Magazine—an award-winning print publication devoted to informative storytelling set in the Canadian outdoors. With more than 200 media awards and nominations since inception, as well as companion multimedia outlets—a highly-ranked website, social media with more than 250,000 followers, an engaging podcast, a powerful email newsletter and an entertaining YouTube channel—Explore™ maintains top status as the go-to resource for Canadian outdoor enthusiasts.
Explore™’s robust e-commerce platform seamlessly amplifies our media channels, creating a powerful synergy for your brand. Through innovative integrations like Shopify Collective and other unique brand partnerships, we can connect you directly to our marquee communities—devoted shoppers and engaged readers alike. This unique blend of content and commerce drives unparalleled brand visibility and fosters authentic connections with your target audience, delivering measurable results and lasting impact.
Together, the media and retail wings of Explore™ combine to create an ecosystem of quality storytelling and retail products that educates, entertains and equips a vibrant and diverse community to get active, appreciate our natural spaces and live the adventure every day.
11.4M
TOTAL
ANNUAL
REACH
98.8%
FIND OUR
CONTENT
VALUABLE
61%
HAVE ABOVE AVERAGE
HOUSEHOLD
INCOMES
62%
OF OUR
AUDIENCE
AGED 35-64
AWARDS
200+ MEDIA AWARDS AND NOMINATIONS
MEDIA CHANNELS
PRINT MAGAZINE
We are Canada’s source for hiking, camping, paddling, skiing, cycling and all things active and outdoors: 87% of our readers have been inspired to take a trip or buy a product featured in our magazine; 98% feel our magazine is a trusted source of information; 90% read every issue cover-to-cover. We offer attractive display advertising placements, engaging custom content, specialty distribution and more. Explore™ Magazine is published by 22-year magazine veteran David Webb. We are Canada’s most-read outdoor adventure publication!
Explore™ Magazine is distributed by paid subscribership, newsstand sales, digital editions powered by Zinio and targeted distribution at select events.
#1
NEWSSTAND PERFORMER IN CATEGORY
99%
PAID
CIRCULATION
WEBSITE
We are one of the most powerful adventure resources in Canada, with more than 4,000 articles—hundreds of which are page-one Google ranked. In fact, searching popular terms like “campgrounds” or “best hikes” in or near Canadian cities or in provinces will likely result in explore-mag.com showing up on page one. That’s SEO power! Ask about our geotargeting display advertising options: country, province/state and even city!
- 20.5M Search Impressions Per Year
- 1:13 Average Engagement Time on Page
20.5M
SEARCH IMPRESSIONS PER YEAR
1:13
ENGAGEMENT TIME ON PAGE
Why advertise with Explore™ email? Because we have a 50-person team of writers who keep our audience engaged with articles that delve deep in Canada’s outdoors. These writers are what keep our audience engaged—Click-to-Open Rates are above industry standard with more than 1,500 clicks per newsletter. Our award-winning designers keep the content attractive and evoke the emotion needed to inspire our audience into becoming our customers. We know that this is one of our most powerful tools that we have—and no campaign should be without it!
38%
OPEN RATE
30,000+
CASL-COMPLIANT SUBCRIBERS
PODCAST
Let’s connect on a deep level. Let’s delve into issues, topics and personalities making an impact in the outdoor community. Let’s chat—on Explore™ Magazine’s Live the Adventure Podcast! Now in its seventh year, our podcast has levelled up to be one of our most thoughtful and dynamic media outlets. Featured in Apple Podcasts “New & Noteworthy,” our monthly podcast reaches an average of almost 2,000 listeners per episode with combined listenership on podcast players like Apple, Google, Amazon and Spotify as well as video syndication on YouTube and directly on our website.
76%
CANADIAN LISTENERS
200%
MORE DOWNLOADS IN FIRST 7 DAYS THAN INDUSTRY AVERAGE
VIDEO
Imagine your brand’s story unfolding against breathtaking landscapes—captivating hearts and inspiring adventures. With ExploreSTUDIO, our custom video production services, we transform your vision into broadcast-quality video that resonates with Explore Magazine’s vast audience of outdoor enthusiasts.
We’ll help you craft compelling narratives that showcase the heart of your destination or or the innovation behind your gear. And through integrations with our digital audiences, we’ll ensure this message is delivered with impact.
Ready to take your brand to new heights? Let’s craft unforgettable stories together. Schedule a meeting today and discover how ExploreSTUDIO can elevate your brand’s reach and impact. Your adventure awaits.
80%
INCREASE IN CONVERSION RATES WITH VIDEO
91%
OF CONSUMERS SAY VIDEO INFLUENCES THEIR DECISIONS
OUR PARTNERS
ASK ABOUT OUR CASE STUDIES
We have clients who are ecstatic about their return on investment!
We are Canada’s most authoritative voice on outdoor adventure.
Every campaign is expertly curated to help our clients succeed.
We offer a 100% guarantee on our campaign delivery—you will receive 100% or better of our guaranteed campaign impressions.
There is only one Canada. There is only one Explore™.
David Webb, President & Publisher
GET IN TOUCH
OR EMAIL [email protected]
SOCIAL MEDIA
More than 250,000 total followers and fans—and growing. With offerings such as Instagram stories and reels, sponsored Facebook posts, X (Twitter) campaigns, YouTube videos, Threads posts, TikTok videos, YouTube Shorts and more—we will get your message out there. Plus—social growth is a key part of our 2025-26 strategy.
7.2M
TOTAL FACEBOOK REACH IN 2025
83%
INSTAGRAM USERS USED PLATFORM TO DISCOVER A NEW PRODUCT