This Women-Owned Travel Company Curates Adventures as Unique as You Are
In a world full of crowded tour buses and one-size-fits-all itineraries, travel company Finisterra offers something different: experiences that are as personal, meaningful and as one-of-a-kind as the people who take them.
Finisterra began in 2012, founded by seasoned traveller Keri Montgomery. In 2015, Nicola Wilson joined as a partner, bringing along a passion for in-depth cultural connections (and a love of food). Together, they built a company known for its women-led, women-only small group tours. Most recently, the team welcomed travel writer, nature advocate and bird-watcher Jenn Smith Nelson.
Who They Are: Experts with a Passion for Meaningful Travel
With collective travel experience spanning Europe, Latin America, Africa, Asia and Canada, Finisterra’s #WorldlyGirlies bring a global perspective that’s hard to match. From the start, Finisterra has aligned with organizations like the Adventure Travel Trade Association (ATTA) and partnered with operators who prioritize community engagement and environmental stewardship. The result? Every trip they design is not only thoughtfully curated—it’s also respectful of and responsible toward the places you’ll visit.
But while their credentials speak for themselves, their real strength lies in their approach. They don’t just know the world—they’re curious about it and take the time to understand what you want from your travels. They’re also easygoing, adaptable, collaborative, and—frankly—a lot of fun to work or travel with.
What They Do: Custom Journeys with Heart and Purpose
At Finisterra, no two trips are ever the same. Whether you’re dreaming of wildlife encounters, a hike across rugged peaks, a surf-and-yoga wellness getaway or simply unsure where to start, this is where the team’s creativity shines. Their thoughtful planning process ensures every detail—from your first brainstorm to your final booking—is tailored just for you.
While the #WorldlyGirlies are known for bespoke travel experiences, they also design small-group and corporate journeys that emphasize authentic local culture and sustainability. These immersive, expert-led tours—ranging from photography to sailing—encourage travellers to engage with the world in meaningful, mutually enriching ways.
For example, for their surf and yoga trips in Panama and El Salvador, Finisterra partnered with Tofino-based, women-owned Surf Sister and incorporated local female instructors and a tranquil, off-grid fishing village. The result is more than just a surf retreat—it’s a thoughtfully crafted experience. A journey that’s designed to empower, inspire, and build community, while encouraging you to step outside your comfort zone in a supportive and unforgettable setting.
How They Stand Apart: Sustainable, Regenerative and Joyful
Finisterra’s commitment to customization is just the beginning. What makes them standout is their focus on sustainable, community-first travel. Their itineraries prioritize slow travel, off-season trips, and meaningful engagement with local communities—they especially love supporting women-led businesses whenever possible.
Every trip is rooted in long-standing relationships with trusted local partners, ensuring not just unforgettable experiences, but a positive impact on the people and places involved.
Unlike many travel companies chasing volume, Finisterra’s growth has come almost entirely through word-of-mouth and repeat travellers—a testament to the kind of joyful, seamless experiences that keep people coming back.
From tailor-made expeditions across Southern Africa’s vast grasslands to small-group journeys through Japan’s Kyushu region, where ancient traditions meet the raw power of active volcanoes, Finisterra’s adventures are always a little different—and a lot more memorable.
Imagine hiking the dramatic slopes of Mount Aso, soaking in mineral-rich hot springs and dining on cuisine steamed by geothermal heat. Picture sea kayaking past a pod of Bigg’s killer whales off Vancouver Island or catching the perfect wave on Panama’s Pacific coast. Every itinerary blends nature, culture and connection in ways that leave you not just well-travelled, but transformed.
At Finisterra, travel isn’t about ticking off destinations on an over-used bucket list. It’s about curating experiences that inspire, transform and connect—one bespoke adventure at a time.
This article was sponsored by Finisterra
Finisterra specializes in creating custom travel to destinations around the globe—the farther-flung, the better! Not sure where you want to go yet? No problem. Tell us a bit about what kind of experiences you enjoy, and let us work our magic to concoct a unique travel experience designed specifically for you.
