Founded in 1981, Explore™ has grown from a grassroots provincial periodical to Canada’s most-read and most-awarded outdoor adventure magazine over the past 43 years.
Today, Explore™ is an independent Canadian publisher with offices in Vancouver, British Columbia, and Winnipeg, Manitoba. We are the only national outdoor adventure magazine in Canada—covering hiking, camping, paddling, cycling, snowsports and more.
We’re proud to be the voice of Canada’s outdoor community, through our award-winning print
magazine, high-traffic website, engaging social media outlets, wide-reaching email newsletter and informative podcast. We’re proud to the be the best-selling magazine in our category on Canadian newsstands. We’re proud to be the one-and-only Explore™.
Explore™ is a registered trademark of Explore Outdoor Media Inc.
72,000+
PRINT READERSHIP
127,000+
PAGE VIEWS
PER MONTH
200+
MEDIA AWARDS &
NOMINATIONS
#1
NEWSSTAND
PERFORMER
IN CATEGORY
COMMUNITY
At the heart of our brand, you’ll find Explore™ Magazine—an award-winning print publication devoted to informative storytelling set in the Canadian outdoors. With more than 200 media awards and nominations since inception, as well as companion multimedia outlets—a highly-ranked website, social media with nearly 300,000 followers, an engaging podcast, a powerful email newsletter and an entertaining YouTube channel—Explore™ maintains top status as the go-to resource for Canadian outdoor enthusiasts.
Beyond media, Explore™ produces one of Canada’s most sought-after outdoor gear subscription boxes: the Live the Adventure Club. Delivered quarterly, this editor-curated collection of outdoor equipment offers outstanding value and fosters a devoted community of engaged members under the aspirational mission of Inspiring Outdoor Experiences.
Together, the media and retail wings of Explore™ combine to create an ecosystem of quality storytelling and retail products that educates, entertains and equips a vibrant and diverse community to get active, appreciate our natural spaces and live the adventure every day.
582,150
TOTAL
ANNUAL
AUDIENCE
98.8%
FIND OUR
CONTENT
VALUABLE
61%
HAVE ABOVE AVERAGE
HOUSEHOLD
INCOMES
62%
OF OUR
AUDIENCE
AGED 35-64
AWARDS
200+ MEDIA AWARDS AND NOMINATIONS
MEDIA CHANNELS
PRINT MAGAZINE
We are Canada’s source for hiking, camping, paddling, skiing, cycling and all things active and outdoors: 87% of our readers have been inspired to take a trip or buy a product featured in our magazine; 98% feel our magazine is a trusted source of information; 90% read every issue cover-to-cover. We offer attractive display advertising placements, engaging custom content, specialty distribution and more. Explore™ Magazine is edited by 21-year magazine publishing veteran David Webb, Explore™ President and Editor-in-Chief. We are Canada’s most-read outdoor adventure publication!
Explore™ Magazine is distributed by paid subscribership, newsstand sales, digital editions powered by Zinio and targeted distribution at select events.
#1
NEWSSTAND PERFORMER IN CATEGORY
99%
PAID
CIRCULATION
WEBSITE
We are one of the most powerful adventure resources in Canada, with more than 4,000 articles—hundreds of which are page-one Google ranked. In fact, searching popular terms like “campgrounds” or “best hikes” in or near Canadian cities or in provinces will likely result in explore-mag.com showing up on page one. That’s SEO power! Ask about our geotargeting display advertising options: country, province/state and even city!
- 20.5M Search Impressions Per Year
- 3:47 Average Time on Page
20.5M
SEARCH IMPRESSIONS PER YEAR
3:47
AVERAGE TIME ON PAGE
Why advertise with Explore™ email? Because we have a 50-person team of writers who keep our audience engaged with articles that delve deep in Canada’s outdoors. These writers are what keep our audience engaged—Click-to-Open Rates are above industry standard with more than 1,500 clicks per newsletter. Our award-winning designers keep the content attractive and evoke the emotion needed to inspire our audience into becoming our customers. We know that this is one of our most powerful tools that we have—and no campaign should be without it!
15%
CLICK TO OPEN RATE
90,000+
CASL-COMPLIANT SUBCRIBERS
PODCAST
Let’s connect on a deep level. Let’s delve into issues, topics and personalities making an impact in the outdoor community. Let’s chat—on Explore™ Magazine’s Live the Adventure Podcast! Now in its fifth year, our podcast has levelled up to be one of our most thoughtful and dynamic media outlets. Featured in Apple Podcasts “New & Noteworthy,” our monthly podcast reaches an average of almost 2,000 listeners per episode with combined listenership on podcast players like Apple, Google, Amazon and Spotify as well as video syndication on YouTube and directly on our website.
76%
CANADIAN LISTENERS
200%
MORE DOWNLOADS IN FIRST 7 DAYS THAT INDUSTRY AVERAGE
OUR PARTNERS
ASK ABOUT OUR CASE STUDIES
We have clients who are ecstatic about their 1,000% (or more) return on investment!
We are Canada’s most authoritative voice on outdoor adventure.
Every campaign is expertly curated to help our clients succeed.
We offer a 100% guarantee on our campaign delivery—you will receive 100% or better of our guaranteed campaign impressions.
There is only one Canada. There is only one Explore™.
GET IN TOUCH
OR PHONE 1-888-924-7524 TO CHAT
WITH A CUSTOMER SERVICE AGENT
SOCIAL MEDIA
Nearly 300,000 total followers and fans—and growing. With offerings such as Instagram stories and reels, sponsored Facebook posts, X (Twitter) campaigns, YouTube videos, Threads posts, TikTok videos, YouTube Shorts and more—we will get your message out there. Plus—social growth is a key part of our 2024 strategy.
2.7M
TOTAL FACEBOOK REACH IN 2023
83%
INSTAGRAM USERS USED PLATFORM TO DISCOVER A NEW PRODUCT